Zara’s three sister brands are leaving the Chinese market

The three sister brands of Spanish fast fashion brand ZARA: Bershka, Pull&Bear and Stradivarius, recently announced that they will officially withdraw from the Chinese market by the end of the month, joining a continuing wave of international fashion giants who withdraw their activities from China.

Bershka, Pull&Bear and Stradivarius, under ZARA’s parent company Inditex, posted closure announcements at their respective e-commerce flagship stores, announcing that from July 31, their official flagship online stores on the Tmall platform will ‘Alibaba will stop selling brand collections, and the brand online customer service and brand customer service hotline will close after August 31.

Inditex has yet to issue a public statement on this.

Publicly available information showed that Bershka, Pull&Bear and Stradivirus had already started closing around 50 stores across China between 2016 and 2019. According to Chinese media, the three brands closed the last of their stores earlier this year. .

Other multinational fast fashion giants like H&M and Uniqlo have also seen slower development in the Chinese market and have also closed some stores. Additionally, fast fashion brands such as Superdry, Old Navy and C&A have exited China.

The parent company of fast fashion giant Uniqlo revealed in its interim report for the 2022 financial year that Uniqlo had temporarily closed 133 stores in the Greater China region after a decline in sales in the Chinese market.

Last May, Danish fashion group Bestseller, the first of its kind to enter the Chinese fashion market, announced that it would close all 1,300 retail stores of its Selected retailer in China by July 31 from This year.

The Bestseller Group is one of the largest fashion groups in Europe with over 20 individual fashion brands.

Additionally, on March 31 this year, Swedish retail giant H&M’s sister brand MONKI closed its official flagship store Tmall and the entire brand was pulled from the shelves on April 1.

The forced labor incident in Xinjiang in 2021 marked a turning point in H&M’s development in China. In 2020, H&M released a statement saying it does not work with any garment manufacturing factories in Xinjiang or source any products or raw materials from the region, responding to reports and allegations of Uyghur forced labor. A number of major fashion brands had also issued statements for similar reasons.

H&M has been cracked down on by Chinese authorities for the above statement, with its online platforms censored, and has been fined by Chinese regulators at least eight times in 2021. Internal trolls have launched campaigns encouraging customers to boycott the company. From the second half of 2021, H&M began closing a series of its stores in China. This culminated in the closure of its three-story flagship store in Shanghai on June 24. The store was the first to open in the country 15 years ago.

H&M still has 26 stores in Shanghai.


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