Xaxis Uses IAS Contextual Control Targeting To Increase Fashion Brand Awareness | Taiwan News

TAIPEI, January 11, 2022 / PRNewswire / – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, the results media specialist at GroupM, have used context-monitoring targeting to increase the performance of the campaign, website traffic and brand awareness for a major fashion retailer, all within a short span of eight days.

Xaxis prides itself on staying ahead and leveraging the best technology on the market to get results. A fashion retailer has asked Xaxis Taiwan to increase brand awareness and drive as much website traffic as possible within an eight-day window for its wedding wear campaign. With the impending opt-out of cookies, Xaxis has proactively explored contextual targeting as an alternative to traditional audience targeting.

IAS Context Control Targeting Solution uses vertical contextual targeting segments and audience proxy targeting segments to drive website traffic and site visits. Xaxis used the solution to explore innovative targeting methods that yielded excellent site visit results and a click-through rate (CTR) three times higher than competing referrals.

“As we move towards a cookie-free future, our ability to connect, engage and influence consumer actions that drive real business results continues to be a challenge in a rapidly changing landscape. Partnering with IAS on this front has allowed us to leverage the power of AI and advanced contextual capabilities that enhance relevance at scale, ”said Jona Oboza, Managing Director, Xaxis Taiwan.

Lindsay williams, Country Manager, SEA, at IAS said, “Context Control is helping the industry prepare for the upcoming cookie abandonment through advanced contextual targeting capabilities. These campaign results show how contextual targeting can help improve performance and efficiency. Our solutions provide programmatic buyers with unprecedented precision in targeting contextually relevant content for a given brand or campaign to increase recognition, engagement and preference. ”

“There is a growing demand for mature, AI-based, contextual sensing technology. We always look forward to better solutions that can make advertising more relevant and immersive for target audiences, and that is why we continue to partner with IAS, ”said Nelson Tsai, Head of Customer Development and Product Strategy, Xaxis Taiwan.

Contextual targeting represents a major opportunity for brands. Understanding how context influences consumer perception of advertisements is therefore essential to capture long-term interest. For marketers, this is essential for standing out in increasingly crowded markets and driving action from ads.

Download the case study to learn more about how IAS’s context control helped Xaxis Taiwan drive strong campaign results for its fashion retail client.

On Xaxis

Xaxis turns digital media into business results. We maximize the ROI of our clients’ digital media investments by combining innovative AI technology, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize metrics of success that connect directly to their goals. commercial. Founded in 2011, Xaxis is GroupM’s media specialist, serving more than 3,000 brands in 48 markets around the world. Learn more about www.xaxis.com.

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring ads are seen by real people, in safe and responsive environments, enabling contextual targeting, and optimizing the supply path. Our mission is to be the global benchmark for trust and transparency in the quality of digital media for the world’s biggest brands, publishers and platforms. We do this through data-driven technologies with signals and actionable information in real time. Founded in 2009 and based in New York, IAS works with thousands of leading advertisers and publishers around the world. For more information visit integrads.com.

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