Woolmark Prize names 2022 finalists

The Woolmark Company selected seven finalists from UK, US, France, Australia, China and South Africa for its 2022 International Woolmark Prize.

The UK has two final designers, Ahluwalia, launched in 2018 by Priya Ahluwalia and menswear designer Saul Nash. They will face New York-based Peter Do, Rui founded by Chinese designer Rui Zhou, Australian womenswear designer Jordan Dalah, emerging French brand EgonLab and MmusoMaxwell, a fashion brand based in Johannesburg, South Africa, founded in 2016 by Maxwell Boko and Mmuso Potsane.

This year’s theme is “game” and each finalist will be challenged to experiment with progressive textiles, design and business practices “to foster change and innovation for a more conscious future”. They each receive A $ 60,000 for the development of a Merino collection for fall / winter 2022.

The award aims to celebrate “forward-thinking design and innovation,” explains the Woolmark company, and each designer will also need to showcase transparency throughout their supply chain and establish a roadmap for sustainable development alongside its partner Common Objective.

John Roberts, Managing Director of The Woolmark Company, said in a statement: “We are excited to introduce the next generation of creative game changers to participate in the 2022 International Woolmark Prize.

“As the price continues to evolve, our goal is to help designers think beyond today, by showcasing the innovation, versatility and durability of merino wool and showcasing its basis of new technologies to meet the demanding needs of tomorrow’s customers. “

Ahluwalia, Saul Nash and Peter Do announced as finalists for the International Woolmark Prize

The finalists will compete for two prizes, the International Woolmark Prize which will reward a finalist with A $ 200,000 to invest in the development of their business. While the Karl Lagerfeld Award for Innovation, in honor of the late icon and alumnus of the International Woolmark Prize, will reward the winner with AU $ 100,000.

All finalists will also have the opportunity to be stocked at some of the world’s largest stores through the International Woolmark Prize retail network.

Commenting on her nomination as a finalist, Priya Ahluwalia said: “I am so excited to be selected for the final. The opportunity for me and my team to learn more about wool and to be able to innovate with the support of the experts at Woolmark is incredible.

The founders of MmusoMaxwell, Boko and Potsane, added: “There is a paradigm shift in the fashion ecosystem. Africa is now part of the conversation and rightly being part of this award is proof of that. ”

Woolmark will also present a Supply Chain Award for the second time, celebrating an outstanding contribution from a business partner to a member of the supply chain.

All winners will be selected by a prestigious panel of industry experts in April 2022.

Woolmark Prize finalists will be supported by the Innovation Academy

The Woolmark Company Innovation Academy will also offer alumni and finalists of the International Woolmark Prize an education and mentorship program, providing support on start-up investments, research and product development, the mentoring, networking and trading, providing unparalleled information to help them develop a sustainable business.

Finalists will have access to a network of over 47 progressive international supply chain partners, including Tilting the Lens, Common Objective, Queen of Raw, Aquapak, Close to Clothes, ByBorre, D-House, Knitwear Lab and Studioe. In addition to benefiting from the mentorship of industry leaders, such as stylist and editor Gabriella Karefa-Johnson, brand director Farfetch Holli Rogers, educator and lawyer Sinéad Burke, deputy director of Vogue Talent and Vogue Italia Sara Sozzani Maino, founder of YehYehYeh, Shaway Yeh, and Business of fashion editor Tim Blanks.


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