What you need to know, details – WWD

Looks like Rihanna is extending her Fenty beauty brand to hair.

Last week, the singer-turned-entrepreneur filed a trademark for “Fenty Hair,” according to the United States Patent and Trademark Office. The line could include items such as clips, barrettes, scrunchies, wigs, curlers, “elastic hair tie bands”, “decorative hair items”, hairbrushes, hair extensions hair and combs, among others.

The trademark was filed under Rihanna’s company, Roraj Trade LLC, with Scott J. Slavik as attorney of record.

Currently, no other details regarding Fenty Hair have been revealed.

A hairline for Fenty would mark Rihanna’s latest endeavor for her highly successful and popular Fenty brand. This empire currently includes Fenty Beauty, the Savage x Fenty lingerie line, and Fenty Skin.

In January 2019, WWD revealed that Rihanna, already a color cosmetics prodigy via her beauty partnership with LVMH, would enter the fashion arena with her own label after a stint as creative director at Puma.

Officially announced in May 2019, LVMH said the Fenty house would be “Rihanna-centric, developed by her and taking shape with her vision in terms of ready-to-wear, footwear and accessories, including marketing and brand communication.

It was the first time that LVMH – whose forte is modernizing legacy brands such as Dior, Louis Vuitton, Givenchy and Bulgari – had launched a fashion brand from scratch since building a fashion house for Christian Lacroix in 1987.

Rihanna made history as the first woman to create an original brand for the luxury goods company and the first woman of color to lead an LVMH brand. The partnership has since been put on hold, with the focus shifting to Savage x Fenty.

Rihanna’s beauty and lingerie lines have met with widespread commercial and critical acclaim – fans have praised both lines for their inclusiveness, for featuring a wide range of shades and sizes, respectively.

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