Value Fashion brand REDTAG announces mega jackpot and free giveaways

Dubai, United Arab Emirates: RED LABEL, the region’s favorite fashion and homewares brand, has announced big budget raffles across all of its outlets in the Middle East. The region-wide cash jackpot is the brand’s biggest craze, unprecedented in the fashion industry.

Five lucky winners will be chosen in each country each week for five weeks. Each winner is entitled to a sum which varies from country to country. In the United Arab Emirates alone, RED LABEL has reserved the colossal sum of AED 125,000, to be awarded as cash prizes of AED 5,000 each to five lucky winners every week for five weeks. The #35daysofRamadanKareem offer will start on March 27 and end on April 30.

The corresponding cash prize for each winner each week in Bahrain, Kuwait, Oman and Qatar is 500 BHD, 400 KWD, 500 OMR and 5,000 QAR respectively. Prize draws will take place every week in the aforementioned countries. Customers who purchase multiple times can enter each time, increasing their chances of winning the weekly cash prize.

“Unlike national holidays, Ramadan is a holiday that the whole region observes and celebrates with devotion and gratitude. So this Ramadan, we wanted to create a windfall of coverage across the Middle East, touching the lives of every REDTAG buyer in the region. An internal survey of our Platinum customers revealed that there is a propensity for cash gifts, which inspired this Ramadan windfall. As a token of our gratitude to our loyal customers, we have given the opportunity to buy, enter and win multiple times,” said Shehbaz Shaikh, Retail Manager, RED LABEL.

At the same time, every buyer with a minimum cart value of AED 250 in the UAE will receive a free gift, including but not limited to high-quality perfumes. The corresponding minimum basket value for buyers in Bahrain, Kuwait, Oman and Qatar is 25 BHD, 20 KWD, 25 OMR and 250 QAR respectively. The free gift is part of REDTAG’s move to ensure that every shopper receives brand gratitude this Ramadan.

“As a brand that aims to differentiate itself from the competition in every customer-facing function, RED LABEL has been particularly thoughtful with its offers, sweepstakes, giveaways and giveaways. We believe brand loyalty is earned; never given. REDTAG has earned it through years of consistent effort. And I can promise that we will continue to run meaningful campaigns in the future,” Shehbaz added.

The #35DaysofRamadan offers were preceded by the launch of special Ramadan fashion and homeware collections. In addition, REDTAG has actively expanded in the region and launched hyper-convenient services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’ and ‘Free Home Delivery’.

With several first-to-market services in the Middle East and its tiered loyalty program – RT Rewards – which has over 15 million members, RED LABEL continues to consolidate its position as the leading fashion and homeware brand in the region. His contributions were recognized by Retail ME through the 2021 award for “Most Admired Brand Campaign of the Year”.

For more information and to browse REDTAG’s latest collections, please click here.



A BMA International company, REDTAG was launched as a valued clothing and homewares brand in 2006. Driven by a vision to provide high quality and affordable fashion and lifestyle products, the brand is become a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia, including Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman , Bahrain and many other places. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions designed to exceed expectations. The brand takes a “Glocal” approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful “RT Rewards” loyalty program currently has over 15 million members and is growing rapidly. The program encourages repeat visits through tailored offers and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for “Most Admired Brand Campaign of the Year” 2021.

For more information or interviews, please contact:
Neha Kaul
Your Wordsmiths – Content and PR
[email protected]

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