TXT’s Yeonjun chosen to be the brand ambassador for EXO’s Baekhyun fashion line?
It’s no secret that the oldest member of TOMORROW X TOGETHER is one for experimental clothing and all things fashion. The 22-year-old has already expressed his opinion on several occasions about how he likes to express himself through fashion and has shown a strong taste for the world of couture.
To add to his sparkling plate of embellishments, Yeonjun has now been announced as the new brand ambassador and guest creative director of streetwear brand Privé Alliance. In an announcement, the brand shared details of their latest artist collaboration, calling the K-pop idol a style influencer. The new limited capsule collection to be launched alongside Yeonjun is expected to be available this year from August to December.
Yeonjun himself spoke about the collaboration, calling the collection “the innocence and genuine creativity of a child when he sees an empty canvas.” He further wanted people to enjoy it “with the pure heart of a child”.
Additionally, the brand is associated with EXO’s Baekhyun who was appointed co-creative director in 2018. The new line will feature creative sketches made by Yeonjun himself, to be digitally printed or embroidered on the products.
Previously, Yeonjun participated in the 2021 Fashion Week Fall/Winter collection for another brand, ULKIN, where he was seen taking classes on his walk ramp, shooting for a lookbook and creating articles. with its own sense of style.
Are you excited to see what new look the TOMORROW X TOGETHER member is spotlighting? Share with us below.
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