Trussardi will open a café, a restaurant with chef Giancarlo Perbellini – WWD

MILAN — The revamp of Palazzo Trussardi alla Scala is starting to take shape as the Milan-based brand announced plans to open an on-site restaurant and café in partnership with Michelin-starred chef Giancarlo Perbellini.

Locations are expected to be unveiled in the fall in the building that houses Trussardi’s headquarters and where the new flagship will also be unveiled.

Sebastian Suhl, managing director of the luxury house, said Perbellini would help revive the Palazzo Trussardi, describing the chef as “one of the best in Italy, who shares the vision of our house; that of modernity, creativity and relaxed elegance. Giancarlo has worked closely with us to manifest our philosophy of inclusivity and sustainability as well as a contemporary approach to food. Culinary experiences will be a key feature of our flagship, a modern Milanese lifestyle hub of fashion, culture and food.

Suhl said the restaurant and cafe’s prime location adjacent to La Scala theater will attract both local and international clientele looking for “modern Italian experiences”.

Giancarlo Perbellini
courtesy of Trussardi

The restaurant and cafe will be architecturally designed to flow from the store, for a seamless experience between food and fashion, Suhl said.

Perbellini has accumulated two Michelin stars and has been recognized with national and international awards. President of the Bocuse d’Or from 2010 to 2016, he leads a diverse group of dining establishments across Italy – ranging from gourmet restaurants to accessible and relaxed dining experiences – including his flagship Casa Perbellini in Verona, and his approach of food is centered on seasonality and territory.

The palace is completely redesigned and Giancarlo Perbellini’s Café Trussardi will be located on the ground floor. It will feature a communal table for a casual and modern dining experience. All-day meals, from breakfast to after-dinner cocktails, will be created with fresh, seasonal and local ingredients. It will also feature Perbellini’s first pasticceria, or pastry shop, in Milan.

Giancarlo Perbellini’s Ristorante Trussardi will be a contemporary take on the traditional Italian osteria and will be located on the first floor.

“This partnership is a positive meeting between Trussardi and Perbellini, through which we can present our idea of ​​a contemporary Italian restaurant in an emblematic place that represents history, culture and fashion, and where we are happy to be part of of a new moment for the house — and I thank Trussardi for this opportunity. In designing the places together, we shared the same values ​​and enthusiastically imagined new and very innovative spaces,” said Perbellini.

In February, ahead of Trussardi’s first show by creative directors Serhat Isik and Benjamin A. Huseby, Suhl said the palace after the renovation “will not be like before at all.” The executive, who appointed the design duo behind the GmbH brand in May last year, is bringing together Trussardi’s various businesses under one roof, building a new digital, marketing and management team, since his arrival in October 2020.

However, Suhl insisted at the time that Trussardi – one of the first fashion houses to feature a restaurant in his palace – would continue to make food a key part of the lifestyle appeal of the house. Mark. The restaurant has never been forgotten as an afterthought, earning several accolades, including the first Michelin star under chef Andrea Berton in 2008.

The company celebrates its 111 years of activity in 2022.

Suhl, who over the years has held senior roles at Valentino, Marc Jacobs, Givenchy and Prada, joined Trussardi at a time of change, after independent Italian asset management firm QuattroR, chaired by Andrea Morante and specializing in corporate restructuring, took control of the company in 2019.

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