Truand Truand, a Quebec fashion brand for “everyone and everyone”

Truand Truand is a brand based on “freedom of dress”, according to founder Nancy Caouette.

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Truand Truand is a brand based on “freedom of dress”, according to founder Nancy Caouette.

The Quebec-based clothing company aims to offer quality, made-in-Canada basics that feature a transparent manufacturing process and inclusive sizes.

“Above all, we want to challenge the norms and express the values ​​of women,” says Caouette.

We caught up with Caouette to find out more:

Q: For those who don’t know, what is Ugly Ugly?

A: A Canadian brand for all and all those who wish to experience sartorial freedom, reflect on their purchasing processes and habits, and contribute to a more representative space for women. We believe that people have a right to know the process behind every garment to make informed choices.


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Q: Is there a story about the name?

A: Ugly is synonymous with bandit in French. The idea came with the quote: “Well-bred women rarely make history.” We wanted women to be able to show their “bad attitude”. To stop wallowing in the image of the perfect little girl. Navigate shamelessly through your own identity. We are on the side of those who refuse to be ordinary, who know that weird means fun and who do not apologize for thinking in turn, because we think that we must strive to be all that we can. to be: fragile and strong, ridiculous and intelligent, conscious and carefree.

A model wears the Truand Truand oversized t-shirt dress. Photo by Truand Truand /PNG

Q: Who is the target customer?

A: We are for people who want to embody a message. Who are proud to wear a garment and a brand for the values ​​it conveys. We are for people who voluntarily want to be themselves, to assume their body, their quirk and their individuality. Our products are included regardless of the size you wear. Our size range goes from XS to 4XL and our clothes are created to fit anyone, any body type.


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Q: What makes the brand unique?

A: The beauty behind Ugly Ugly and Our Clothes is not only socially and environmentally committed, but also celebrates all women. You can style your Ugly Ugly Anyway You Like – No Rules Here!

Q: What can you share about where the products are designed and made?

A: Our products are entirely designed and manufactured in Canada. Like our sister brand, Little Yogi, ensuring local production is a core brand value. Our team of seamstresses are located in Quebec and are absolutely amazing.

Q: Is there a “hero” design in the range?

A: The ski set. Made from 100% recycled fleece, this is the most comfortable yet stylish piece. Nothing has been overlooked in terms of quality. It is a very high-end garment, at an affordable price for a complete set.

Q: What is the price range for Truand Truand parts?

A: From $ 100 to $ 300.

Q: And finally, where can people view them?

A: You can browse and buy the brand on



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