Trell partners with Bestseller to sell fashion brands online

NEW DELHI: Bestseller India, which sells brands such as Jack & Jones, Vero Moda and Only in the country, has partnered with Trell to sell its products on the social commerce platform.

The launch of these brands on the platform will strengthen Trell’s offerings in the mass premium segment and strengthen its presence in the Indian fashion market. The partnership with Trell marks Bestseller’s entry into the social commerce market in India.

Jack & Jones, Vero Moda and Only will have access to Trell’s ecosystem of 18 million content creators and more than 100 million users in metropolitan and non-metropolitan cities, the two companies announced in a statement on Wednesday.

Overall, Bestseller is present in 46 countries with more than 2,800 mono stores and 12,000 external multi-brand stores. In India, it also distributes brands such as Selected Homme and Produkt. Bestseller India currently has 375 exclusive brand outlets in addition to 1,219 shop-in-shops in multi-brand stores apart from online retail.

“We are delighted to add international fashion brands Jack & Jones, Vero Moda and Bestseller India Group’s Only to our platform. With the addition of a legacy brand, we have strengthened our apparel category while catering to a wide range of shoppers,” said Pulkit Agrawal, CEO and co-founder of Trell.

Bestseller said it is constantly trying to find new ways to engage with consumers. Social commerce drives the purchasing decisions of Indians in small towns across the country.

“We are constantly trying to find new ways to communicate with our customers and our partnership with Trell will help us in this endeavour. Influencer marketing is now a marketing channel in its own right and combined with the social commerce offering, we see tremendous opportunity in this partnership with Trell,” Vineet Gautam, CEO and Country Head, Bestseller India.

Trell Shop currently offers products from several brands L’Oréal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, Bewakoof, among others. The new launches will add to Trell’s portfolio of more than 1,000 brands across beauty, fashion, mom and baby care and personal care categories.

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