THE PURE VOICE OF BATTISTA AND THE SOUND SIGNATURE OF AUTOMOBILI PININFARINA

Creating a unique sonic experience presented key challenges, while ensuring an unparalleled ownership and driving experience with exquisite luxury, design heritage and durability remain at its core. What does beauty and power look like in the world of electrification? What voice should this award-winning design masterpiece and the Automobili Pininfarina brand have? How to create a natural and emotional connection between the driver, the car and the driving experience?

The sound sensations have been carefully crafted to embody the purity of Battista design and give Automobili Pininfarina a unique voice that aims to resonate positively with the driver. Using state-of-the-art technology and over 2,000 hours of composition, development and fine-tuning by vehicle and sound designers and engineers, a unique brand experience is played out in exquisite frequencies and tones.

Paolo Dellachà, Director of Products and Engineering at Automobili Pininfarina, said: “Our designers and sound engineers have created a unique and organic EV sound experience, something special and authentic for people who discover the vehicle. It is a signature for Battista and the Automobili Pininfarina brand which is also recognizable, pure and individual as its design.”

SUONO PURO honors the purity of Automobili Pininfarina’s design DNA, incorporating feel-good qualities associated with the 432 Hz frequency. It is warm and uplifting, as found in the positive emotional effect of Tibetan Singing Bowls and has been used by classical music composers such as mozart or Verdi.

At idle, the Battista’s sonic frequency is 54Hz (down three octaves from 432Hz) – a pure, resonant signature base note. The purity of this frequency can be visualized by the way it impacts the water, creating beautiful organically symmetrical ripples. The effect of this frequency on the human body, which is on average made up of approximately 70% water, is intended to contribute to a sense of well-being. Customers will experience it in their own Battista, with worldwide deliveries starting this year.

Interview with the experts who designed SUONO PURO for Battista

Automobili Pininfarina worked closely with sound designers Novo Sonic to create a unique voice for the brand and Battista. Automobili Pininfarina NVH & Sound Management Engineer, Garry Streetand the founder and CEO of Novo Sonic, Tom Huber, formed the grassroots partnership that brought this to life, with a small team of dedicated and passionate sound experts. Here they talk about the project in detail.

What was the initial brief? How did you want people to feel when they hear the Battista?

Garry Street: We are bringing a unique hyper GT to the world of luxury cars. It’s a never-before-seen reimagining of electric mobility, including its sound. SUONO PURO had to be authentic and reflect the brand. We decided to let the four powerful electric motors speak for themselves, combined with a special sound experience that has a positive effect on driver well-being.

Tom Huber: We wanted to get a natural sound experience, and that comes from using frequency. 440Hz was first introduced to the American music industry in the first half of the 20and century to establish a reference tone for instruments and orchestras. The worldwide music setting has been adapted to this accordingly. However, before that, 432 Hz was the tuning of the classical music world, including by Verdi. Listening to an orchestra playing in the original tuning, many would agree on a substantial difference in warmth and positive impact.

The sound experience should resonate through all aspects of how the Automobili Pininfarina brand is experienced, not just the product – where a lot of excitement comes from the emotive sounds of the powertrain. There has to be emotion and authenticity to it all, which is why we’ve taken a holistic approach with the use of the 432Hz frequency throughout the brand experience, with a consistent soundscape every time. point-of-contact.

What has been the biggest challenge?

GL: We needed to make sure the Battista was instantly recognizable – we wanted people to be able to hear it and know it was Battista before they could see it, fully embracing and celebrating its all-electric powertrain. It had to be carefully curated and developed for a truly special car and an entire brand, in about half the time of high-volume manufacturers, who would typically develop a sound signature in four to five years of research and engineering. It was a huge challenge.

E: Beautiful visual design is pure emotion. A beautiful car like the Battista gives goosebumps. The same goes for music – emotions can manifest in different ways and connect with the human body. The challenge was to create a soundscape that makes emotional a sound that many people have yet to experience – the sound of an electric motor. We’ve tackled this issue head-on by embracing it fully, showing that natural, purely electric sound can be beautiful and uplifting.

How did you achieve the goal of representing design and beauty to the sound of Battista?

E: The sound is inspired by the signature Design line around the body of Battista. Sound creation in the studio began with the brand’s head of design, Luca Borgogno, forming a design-inspired “leitmotif” – a short recurring musical phrase. This was translated into a music sheet displaying the brand’s design philosophy based on its unique proportions represented by curves, length and harmony – something that has never been done before in this context.

This morphs into the sound of Automobili Pininfarina and the Battista, using 54Hz as the ever-present single, organic base note, creating a harmony between performance and well-being – just like the car itself. This is Automobili Pininfarina’s “Sonic Line”.

What was the biggest innovation?

GL: Custom software development, which we call the “healthy heart”. Not only did it have to be created from scratch for Battista, but the way it was implemented was unique, working on a spec software solution to enable the highest quality sound. It’s all delivered via the new individually adjustable synthesizers that respond to a range of vehicle systems, from powertrain speed and torque profiles to steering input, and 12 specially developed exterior and interior speakers in tune with Naim Audio.

The speaker system has been meticulously engineered to project the 54Hz tone across the entire frequency spectrum with immense quality. The car creates the sound in real time, a seamless high-resolution sound experience that encompasses those inside the car and provides a signature sound graphic outside. Sound is transmitted seamlessly inside for a natural sound experience. It is low frequency but brings more EV sound experience.

E: We want to be able to convey the highest quality sonic story to those who experience it, so it was very important to ensure we had the right software and hardware to replicate what we created in the studio. It’s very different from working with ICE (internal combustion engine) vehicles as they develop their own much wilder sounds. The futuristic sound inherent in the Battista is unique, but also interesting and new with a positive natural effect on those who experience it. In this regard, the Battista can be seen as a superbly crafted and finely tuned instrument, played by the conductor and composer behind the wheel, altering the output by the way they drive in real time.

What is the most special thing in the final sound? What are you most proud of?

GL: Personalized experiences and beautiful design are very important to our customers, and drivers can enjoy as much or as little of the Battista’s sound quality as they want. This results from the extensive engineering and development of the actual sound of electric motors, which develops through the various driving modes.

Ensuring the driver experiences defined sonic differences between drive modes was a challenge, but very rewarding to have achieved this variation. This is proof of the team’s efforts. High levels of personalization run through every aspect of Battista, enhancing the luxury experience to new dimensions, ensuring the driver is encompassed not only by the combination of powertrain performance and material quality of the luxurious interior , but also by the way the car communicates and makes the driver feel.

E: The purity of sound, I find, is very special. From the start, we wanted to tune the sound to 432Hz. The base frequency of 54Hz conveys the soulful power of the car and is organic, using the vehicle’s hardware to provide as unique and authentic a base as possible. It resonates with what Automobili Pininfarina stands for: pure design, enduring luxury and exceptional performance.

The way the sound embodies the design of the Battista, as well as the brand’s broader values, is also unique. We didn’t just create a sound for a vehicle. We assessed in detail how people perceive the brand as a whole, how it communicates with people and what the “voice” of the vehicle is. The same design and sound themes run through the entire experience. This, to me, is authentic and original, and tells an important story about innovation at Automobili Pininfarina.

For the full gallery, please go to the Dropbox link:
https://www.dropbox.com/sh/v92zn6vmnto9cmh/AAAuIE3kfJ6kmurJ_8WJdq9Pa?dl=0

SOURCE Automobili Pininfarina

For more information: Dan Connell, Chief Brand Officer, (M) +49 (0) 160 553 0318, [email protected]Franziska Queling, Global PR Manager, (M) +49 (0) 171 265 4094, [email protected]

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