Seoul Fashion Week returns with first in-person shows since pandemic

Behind the Scenes of CARUSO’s Fall/Winter 2022 Collection Pre-Recorded Film at Seoul Fashion Week (Seoul Metropolitan Government)

Undeterred by the meteoric spread of the omicron variant, Seoul Fashion Week, South Korea’s biggest fashion event held every March and October, is set to kick off Friday with shows and in-person events for the first time in three years.

The Seoul Metropolitan Government, which organizes the biennial fashion event, said Seoul Fashion Week Fall/Winter 2022 will run from March 18 to 23 in a hybrid online and offline format. Due to the limited number of attendees on site due to virus restrictions, the fashion shows will also be streamed online via YouTube, Naver TV and TikTok.

A total of 35 fashion brands – 23 established designer brands for the Seoul Collection shows and 12 rookie designer brands for the Generation Next shows – will present their new collections on the catwalk, while 23 shows have been pre-recorded for streaming.

Behind the Scenes of PARTSPARTS' Fall/Winter 2022 Collection Pre-Recorded Film at Seoul Fashion Week (Seoul Metropolitan Government)

Behind the Scenes of PARTSPARTS’ Fall/Winter 2022 Collection Pre-Recorded Film at Seoul Fashion Week (Seoul Metropolitan Government)

Behind the Scenes of SLING STONE's Fall/Winter 2022 Collection Pre-Recorded Film at Seoul Fashion Week (Seoul Metropolitan Government)

Behind the Scenes of SLING STONE’s Fall/Winter 2022 Collection Pre-Recorded Film at Seoul Fashion Week (Seoul Metropolitan Government)

Seoul Mayor Oh Se-hoon and Global Fashion Event Ambassador Lee Jung-jae will attend the opening ceremony at 1 p.m. Friday at the Seoul Museum of Craft Art in central Seoul, where girl group Kep1er is scheduled to perform. In-person shows from three designer brands – BONBOM, C-ZANN ​​E and Beyond Closet – will take place at the event.

Seoul F/W Fashion Week 2022 will hold an on-site exhibition where visitors can try on designer brand products that are displayed at the shows and purchase them at discounted prices. The exhibition will run until the end of May at the HAN Collection in central Seoul.

A series of 14 digital fashion films featuring stunning runway shows with a mix of virtual reality and augmented reality, at top attractions and natural sites in Seoul, including the Seoul Museum of Art and Namsan Dulegil, will also be shown.

Miss Gee Collection will close Seoul Fashion Week on Wednesday with a pre-recorded fashion show that will be broadcast live.

Performances by women’s dance teams Want, CocaNButter and La Chica – all featured on Mnet’s hit dance competition show “Street Woman Fighter” – will wrap up the fashion week festivities.

By Jie Ye-eun ([email protected])

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