Russell Wilson and Ciara to open sustainable fashion pop-up store in February

Hello, 12s. Here’s a look at what’s happening today – Wednesday, January 12 – with your Seattle Seahawks.

Russell Wilson and Ciara’s House Of LR&C pop-up store will open in February

After launching The House of LR&C online in 2020 alongside former Lululemon CEO Christine Day, Russell Wilson and Ciara plan to open the fashion startup’s first physical store in Seattle next month. CNBC’s Lauren Thomas reported this week.

The store will be located near the company’s headquarters in Seattle and will carry clothing from Wilson’s Good Man and LITA by Ciara, as well as Human Nation, a gender-neutral clothing line under the House of LR&C brand. The company also plans to open several other permanent stores across the country and will seek larger space in Seattle’s University Village. House of LR&C products are already available online through the company’s website and from wholesalers like Nordstrom and Kohl’s.

According to his website, The House of LR&C was “built to democratize retail and redefine how the fashion industry works, to make it inclusive, community-driven and, above all, to create positive change at scale”. The company focuses on sustainability and strives to use materials that pose less of a hazard to the environment. “If we don’t make fashion sustainable and transparent, we’ll never change the industry,” Day said. “That’s what we believe is white space and nobody’s okay.”

Three percent of company profits are donated to Wilson’s Why Not You Foundation, a non-profit organization dedicated to empowering youth through education, health, and poverty alleviation.

Richard Collings of Axios also reported this week that the company had received funding from Harlem Capital, a firm that specifically invests in startups led by women and minorities. “The LR&C house has grown revenue by about 70% over the past year, from seven to eight figures, according to Day,” Collings writes. “The startup has both strong digital sales and a solid wholesale business. Wholesale partners such as Nordstrom are profitable channels for The House of LR&C and provide valuable marketing or brand exposure to a whole new set of customers,” Day said.

Comments are closed.