Progressive IMS Outdoors Announces 2022 Touring Schedule

  • The second annual Progressive IMS Outdoors Tour will span eight cities across the United States, providing attendees with more opportunities to engage with motorsports culture.

  • Tickets go on sale March 24 at www.motorcycleshows.com.

SANTA MONICA, Calif., February 11, 2022–(BUSINESS WIRE)–Outdoor Progressive IMSthe nation’s largest motorcycle circuit connecting enthusiasts with a wide range of powersports brands, today announced the dates and locations for its 2022 circuit. Produced with Progressive insurance As title sponsor for the 13th consecutive year, the eight-city series will revisit three markets that hosted the indoor version of international motorcycle shows (Colorado, Arizona and New York) and return to five markets visited by IMS Outdoors during from the last tour (Chicago, Pennsylvania, Atlanta and Northern and Southern California).

Tickets go on sale March 24 at www.motorcycleshows.com.

Heading into year two, the experience-focused event will bring back popular two- and four-wheel demo programs, e-bikes, shopping, custom and vintage bikes, and music, while offering more opportunities for enthusiasts to engage with the brands and their equestrian community, from ride-ins and races to speakers and charitable endeavours.

“Launching IMS Outdoors has been an exciting challenge that has armed us with learnings that we look forward to applying on the 2022 tour, including an expansion of the highly successful demo program, increasing our electric footprint and adding more experience-focused offerings,” said Tracy Harris, senior vice president of Progressive IMS Outdoors. “The powersports industry is in the midst of a period of transformation over time as new brands emerge, such as custom and electric companies, and we welcome a whole new generation of riders. We are so proud of adapt our event to the changing needs of the industry and bring together everyone from new riders and kids to long-time enthusiasts.”

2021 Tour Results:

  • More than 35,000 motorcycle demos rides were carried out through the visit of eight cities

  • Almost half, 44%, of the participants were new to riding or would-be riders; IMS is an industry-wide catalyst for growth and attracts new customers for exhibitors and event sponsors

  • The introduction of the SxS and eBike demos were well received and indicated growing community interest in the adjacent products

  • Influenced by IMS’ award-winning Discover The Ride program, three different programs have put more than 1,600 adults and teenagers on motorcycles for the first time

  • Nearly 1,700 children used two-wheeled bikes and battery-powered bikes with Strider, Harley-Davidson and Husquvarna

Harris continued, “We couldn’t be more delighted to announce this year’s tour schedule, which has been built in partnership with the industry’s leading OEMs. Our team is working diligently to produce an even more robust event that brings the love of driving to life and looks forward to sharing more details regarding activations and participating brands with our community soon.”

IMS 2022 calendar:

Tickets go on sale March 24 – save the date on your calendar and visit www.motorcycleshows.com for more information on the 2022 tour.

Follow Progressive IMS Outdoors on social media to join the #IMSOutdoors #RidersUnite conversation

About Progressive IMS Outdoors (www.motorcycleshows.com)

Progressive IMS Outdoors is an evolution of the nearly 40-year-old Progressive® International Motorcycle Shows® tour that not only takes IMS from the traditional convention center setup to a new open outdoor experience, but also creates an atmosphere of festival that encourages enthusiasts of all ages and levels to come together to better interact with the products, with each other and with the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors supports the growth of the motorsports community by providing a unique experience for consumers and the industry. IMS Outdoors is organized by Informa Markets, a division of Informa PLC, one of the leading B2B information services groups and the world’s largest organizer of B2B events. To learn more and for the latest news and information, visit www.informa.com.

About Information Markets

Informa Markets creates platforms for industries and specialty markets to trade, innovate and grow. Our portfolio includes over 550 international B2B events and brands in markets such as engineering, healthcare and pharma, infrastructure, construction and real estate, fashion and apparel, hospitality, food and beverages, and health and nutrition, among others. We provide our customers and partners around the world with opportunities to engage, experience and do business through face-to-face exposures, specialized digital content and actionable data solutions. As the world’s leading trade show organizer, we bring a wide range of specialty markets to life, unlocking opportunities and helping them thrive 365 days a year. For more information, please visit www.informamarkets.com.

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contacts

Lauren Lloyd
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310-266-4792

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