Pete Davidson is the face of fashion brand H&M’s new menswear campaign
STATE ISLAND, NY — Pete Davidson’s next role is as a fashion brand model.
The ‘Saturday Night Live’ star has been named the face of H&M’s new menswear campaign, the company announced. The campaign will emphasize the “powerful connection between clothes and the confidence they give men in everyday life,” the company noted in a released statement.
“Collaborating on this campaign has been a great experience,” said the 28-year-old Staten Islander. “We had a lot of fun creating the photos and the content. The clothes are comfortable and fun to wear, that’s what I like about H&M.
Henrik Nordvall, global business unit manager for menswear at the Swedish company, essentially called Davidson’s signing a slam dunk.
“We are thrilled to have Pete Davidson as the face of our bold new campaign,” Nordvall said. “Pete epitomizes everything H&M loves about the new mood in menswear, with his confidence and personal style. He’s so relatable, inspiring guys everywhere to create the moment themselves with their look.
Davidson’s self-confidence should fit perfectly with H&M’s campaign mission to highlight “the power of clothes to express who we are, whatever the occasion.”
It’s not the first fashion brand that Davidson has represented. Late last year, Davidson modeled a Moose Knuckles campaign.
Davidson’s girlfriend, Kim Kardashian, must be proud of her boyfriend’s new job. Kardashian, 41, is well known in the fashion world and runs the mega-brand SKIMS.