Mango will enter the US homewares market
Mango enters the US homewares market, the first time its Home collection will be on sale outside of Europe
The Spanish fashion group launched a homeware category in 2021, relatively late given the success of rivals Zara Home and H&M Home. Zara Home is expected to have reached $1.7 billion in annual revenue.
Now available in 32 markets, Mango’s range of home products includes nearly a thousand textile items and objects, with natural fabrications, sober colors and sustainable materials inspired by the culture and way of life. Mediterranean life.
In a statement, Mango said 80% of its Home collection is sustainable and 65% of its items are made in European countries.
“Entering the US housewares market is a significant step forward in our strategy to diversify our business and, at the same time, strengthen our international expansion plan in one of the most strategic markets for company,” said Laura Vila, director of Mango Home. .
Data from Research and Markets shows that the household goods market size was valued at $1,395.73 billion in 2020 and is expected to reach $2,028.68 billion by 2028. upholstery fabrics, lighting and home décor items are among the product categories explicitly included. in the household goods market.