Luxury Brand Partners | HAPPY

Miami, Florida
www.luxurybrandpartners.com

Sales: $249 million

Key personnel: Tev Finger, CEO and Founder; Dan Langer, group president, prestige hair and president of R+Co; Nancy Bernardini, Chief Operating Officer, Luxury Brand Partners (LBP); Bob DeBaker, Group President, Prestige Cosmetics and Skin and President, One/Size; Todd Hildum, President of Sales, LBP; David Hecht, CFO, LBP

Main products: hair care and beauty. Brands include R+Co, R+Co Bleu, IGK, IGK Color, V76 by Vaughn, In Common, Smith & Cult, One/Size and Elaluz

New products: R+Co Ring Tone Ultra Defining Gel Cream, Cassette Curl Defining Mask; R+Co Bleu Rose Water Wave Spray, F-Layer Deep Conditioning Serum; IGK Blonde Pop Purple Toning Shampoo, Cash In Instant Repair Serum, Color Depositing Masks, Permanent Color Kits; One Size Turn Up the Base Beauty Blur Balm Foundation; Elaluz Sun Riser Illuminating Base

Comments: Luxury Brand Partners (LBP) is a diverse beauty collective with products sold in 20 countries and across retail and professional beauty channels including salons, Sephora, Ulta Beauty, Net-a-Porter , Neiman Marcus, Kith, Space NK and Blue Mercury.

This year, LBP took its hair care brand IGK to the next level with the expansion of influencers and metaverse social media. Pro skateboarder, Olympian and six-time X Games gold medalist Leticia Bufoni has partnered with IGK Hair Care to work with the brand on content creation and community development to reach a new, untapped audience.

In early 2022, IGK launched IGK Color, which it claims is the next generation of permanent home hair color designed to offer consumers an easy way to achieve salon-quality results at home, with shades approved by the stylists. As part of the strategy to introduce the new colors to the world, IGK developed an online scavenger hunt where 25 winners won an exclusive, one-of-a-kind IGK NFT.

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