Lucky Brand taps Authentic Brands Group for trendy roller skates – Sourcing Journal

Flared jeans and groovy patterns aren’t the only way the ’70s are making a comeback in denim fashion.

Lucky Brand, owned by Authentic Brands Group, has signed an agreement with Yoki Fashion, a full-service company that designs, manufactures and distributes shoes, to design, produce and distribute Lucky Brand roller skates.

The collection, which will launch this summer at specialty and online retailers in the United States and Canada, will feature skates for men, women and children.

“ABG’s partnership with Yoki Fashion further diversifies Lucky Brand’s expansive lifestyle offering, appealing to the skateboarding community across generations,” said Jarrod Weber, President of AGB Lifestyle Group, Chief Brand Officer.

Yoki Fashion entered the skate category in 2020. Leveraging its established footprint and footwear expertise, the company applies current trends to roller skate designs. Kheder Mamrout, president of Yoki Fashion, said the Lucky Brand collection will feature “bold logos, floral prints and stonewashed denims that align with the brand’s DNA.”

Since becoming one of many nostalgic pandemic pastimes embraced by millennial and Gen Z consumers, fashion brands have stepped up their efforts to tap into the roller skating revival. Bottega Veneta sold a sneaker-inspired leather pad for $2,100, while retailers like Altar’d State and Urban Outfitters added colorful retro pads to their sales floors. An ice rink at the TWA Hotel at JFK Airport was one of the main attractions at Diesel’s Pride party last year, and Saks Fifth Avenue unveiled dedicated displays at Flipper’s Roller Boogie Palace, an ice rink that recently opened its doors at Rockefeller Center.

“Our goal is to provide customers with exceptional products to enjoy while creating memories,” added Kheder.

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