La Vie Hotels & Resorts brings coveted design and lifestyle hotel brand YOO to Australia

La Vie Hotels & Resorts, one of the fastest growing independent hotel management companies in Asia-Pacific, is delighted to announce that it has secured the exclusive rights to bring YOO Hotels in the Pacific and will open Australia’s first By YOO hotel in Melbourne in early 2025. This important signing is a joint venture between owners DCF Property Group and M Property.

The news that YOO, including its high-end YOO2 and luxury By YOO brands, will be coming to Australia will be music to the ears of design aficionados and lovers of lifestyle-focused hospitality. Founded in 1999 by international real estate entrepreneur John Hitchcox and the world’s most famous designer, Philippe Starck, YOO is unlike any hotel brand the country has seen and will stand apart from the region’s current mainstream lifestyle hotels.

Nu By YOO will be located in the heart of South Melbourne, conveniently located next to ANZAC Station and close to the Royal Botanic Gardens, and will feature 88 luxury bedrooms, a vibrant and energetic ground floor restaurant floor, an intimate bar, a spacious gymnasium and a swimming pool. .

Nu by YOO Hotel will be part of a mixed-use development that will also house 43 sought-after 1, 2, 3 and 4-bedroom residential apartments, whose occupants will be able to benefit from Nu by YOO Hotel and concierge services. facilities.

Nu By YOO’s design direction will adopt a strong botanical theme, with a cascade of greenery and secret gardens hanging above the hotel lobby as a major feature. With top-of-the-range service and special attention to everyone’s privacy, allowing guests to feel completely cocooned, Nu By YOO is on its way to becoming the city’s leading hotel address.

Incorporating amazing dining experiences into guests’ journey and partnering with a well-known local chef will be an integral part of Nu By YOO’s offering and the hotel is on its way to becoming the true lifestyle that the city has been missing. .

Commenting on the announcement, La Vie Hotels & Resorts General Manager Craig Bond, said: “We are delighted to introduce a brand that is truly born out of design and authentically fits the mold of a lifestyle-focused design hotel in the Australian market. If the pandemic has shown us anything, it’s that people want to feel connected and, when they travel, be transported to a place that inspires and excites while taking into account the local idiosyncrasies of the community. Nu by YOO will do just that.

“The hotel’s location, in the heart of South Melbourne and right next to ANZAC Station which is expected to be used by almost 40,000 people daily, will position it well to be a go-to hotel for business and hobbies. travelers, but also locals who are drawn to great food and wine, avant-garde design interiors and the buzz of what the YOO brand brings.

“We believe the Australian market is ready for a new hotel brand, which takes design and lifestyle to the next level. Bringing YOO Hotels to Australia is a game-changer, and while we plan to open our first By YOO hotel in Melbourne, we plan to expand the brand to other major capitals and premier resorts across the Pacific. . We are seeing strong owner demand for the YOO brand and are excited to make more announcements in the months ahead.”

YOO Group Chairman John Hitchcox said “We are delighted to bring YOO Hotels to Australia and to have La Vie Hotels & Resorts as our exclusive management partner. We know how much Australians appreciate good design and we couldn’t think of a more compelling city than Melbourne. to launch YOO Hotels in the Australian market, and we look forward to seeing guests react to the environment when the hotel opens.”

YOO has a portfolio of residential developments, hotels, bespoke homes and large mixed-use development projects around the world. YOO has become the largest residential lifestyle brand in the world and this will be YOO Hotels’ first foray into the Pacific.

La Vie Hotels & Resorts has significantly expanded its hotel portfolio in recent months. This latest announcement from the group follows La Vie Resort’s recent announcement with Radisson Hotels Group, which will see the company launch three hotels in Sri Lanka – an upscale Radisson Blu resort on the shores of the Indian Ocean near Galle, and two upscale Radisson hotels in Colombo in May. This follows the recent opening of the Quality Resort & Spa Patong Beach, following a franchise agreement with Choice Hotels.

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