Kamal Haasan launches his first fashion line “KH House of Khaddar”
Hyderabad: From the time Ulaganayagan Kamal Haasan launched his first ‘KH House of Khaddar’ fashion line in Chicago, there has been constant anticipation among his fans regarding the merchandise.
The wait is finally over, as Kamal Haasan has launched the website for his fashion line ‘KH House of Khaddar’. From now on, the products will only be available to ship to India.
The superstar introduced his ‘KH House of Khaddar’ clothing line to members of the media and VIP guests at the ceremony held in Chicago last year. A portion of proceeds from pre-release product sales at the event were donated to Pivoting in Heels, a Haasan-backed nonprofit. The product line will be open to everyone from January 26 at www.khhk.in.
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Interestingly, “KH House Of Khaddar” was among the first fashion brands to support New York’s fashion sustainability bill. KH House of Khaddar is a pioneer in creating a 100% eco-friendly brand and each fabric is hand dyed with organic dyes. They have no chemical waste and therefore no carbon footprint.
The idea behind KH House of Khaddar is to create a clothing line that displays khadi as a textile. The generic image that Khadi holds in most people’s minds is about to be shattered as KH House of Khaddar aims to present the fabric in a chic, cool and modern avatar that will appeal to the youth of the nation. The label also aims to uplift and improve the lives of hand weavers in India.
Commenting on the launch, Amritha Ram, Designer and Chief Creative Officer of KH House of Khaddar said, “I would like to make sure that in addition to showcasing the designed item that would put KH House of Khaddar on a global map, we as a brand would make sure we take full care of the three dimensions of sustainability – economic development, social development and environmental protection at all stages and that would be my dream for Khadi.
Kamal Haasan on his side for the launch of Khaddar declares “Our first collection is not pompous. It answers questions like “What can khadi do for style and fashion?” It can do everything flax can do, and more. When we launched our label, our collection premiered in Chicago in the fall of 2021. It’s the Windy City, and the temperatures were freezing, but I could walk in a three-piece khadi outfit, and its warmth kept me going. upright. I believe that khadi is a textile for all seasons.
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