Ilbert Sanchez, CEO of Garçon Couture, talks about the growth of his luxury black fashion business
From Ilbert Sanchez spear Boy Sewing with his college roommate and business partner, Jean Gilbert Francillonthe duo have positioned the brand as the go-to source for dapper, debonair menswear.
Talk with BLACK CORPORATE“Hip Hop and business,” Sanchez explains how he and Francillon combined their flair for entrepreneurship and style to claim a spot in the luxury fashion industry. Sanchez, a Honduran, and Francillon of Haitian descent draw on each of their cultural roots when crafting the vibrant bespoke pieces seen on Emmy red carpets and star-studded celebrity weddings.
Taking the bridal industry by storm, the fashion designer explains how the way Garçon Couture designs for bridal parties has left brides crying with joy and they’re just getting started. While the pandemic has presented challenges for the brand, Sanchez explains how he maintains his three showrooms in New York, Miami and Atlanta.
With custom accents added to each piece, the premium menswear line specializes in the dialogue between the gentleman and the inner dreamer. With an inventory of over 500 premium products, Sanchez explains how Garçon Couture’s specialized styling department is at the heart of their customer service.
Sanchez tells us how he takes clients through a curated experience with trained stylists that resonates in ways that continue to elevate the brand’s aesthetic and credibility. With individually constructed garments featuring a canvas chest piece that molds to your body for a true custom fit, Sanchez believes his brand has the quality to “bring out your inner king.”
To style Hollywood stars like Omari Hardwick, Caleb McLaughlin and Rotimi, to amplify the black love that was displayed at Danielle Brooks recent wedding, and even putting together an original piece for dancing Fox 46 weatherman Nick, Garcon Couture takes an inclusive approach to its black luxury brand.