Hyundai will electrify the high-performance N brand – TechCrunch

Hyundai said on Thursday it would start building electric vehicles under its high-performance N brand created to compete with luxury sports cars from Mercedes-Benz and BMW.

The automaker said the Ioniq 5 N, the high-performance version of its battery-electric SUV, will be launched in 2023. Hyundai also showed off two high-performance concepts – RN22e and N Vision 74 – on Thursday to test the technology of future models. Neither concept is confirmed for production.

Hyundai this week shared details of its upcoming Ioniq 6 battery-electric sedan, designed to challenge the Tesla Model 3 for the sales crown. The Ioniq 6 will travel 610 kilometers with a fully charged battery, based on the European WLTP test cycle. That’s about on par with the long-range version of the Model 3.

The RN22e concept utilizes the body design of the Ioniq 6 along with its Global Electrical Modular Platform (E-GMP) which enables its extended range. The N Vision 74 concept, which is inspired by both the Hyundai N 2025 Vision Gran Turismo concept and the 1974 Hyundai Pony Coupe concept, is a high-performance hydrogen fuel cell hybrid model.

Both are designed to showcase Hyundai’s vision for its future as it attempts to evolve from an economical mainstream automaker to a global maker of luxury electric vehicles. The first two models from the Ioniq brand – the Ioniq 5 and Ioniq 6 SUV – feature eye-catching silhouettes and sleek, luxurious interiors trimmed in durable materials.

The N brand was created in 2016 to set true performance benchmarks for Hyundai. The N stands for Germany’s famous Nürburgring circuit, where Hyundai’s technical center tests its N models. It was an unusual strategy for a mainstream brand to go up against cars from the BMW M series, Mercedes AMG, Audi RS and Cadillac V, but Hyundai is now clearly expressing its aspirations to move upmarket and compete in the luxury segment. .

True N cars serve as low volume halo vehicles. Hyundai declined to say how many Ioniq 5Ns it would build.

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