Fashion brands are leveraging digital influencers for hypergrowth


Influencer marketing is all the rage these days. Whether you log into Instagram or YouTube, you’ll find plenty of examples of brands using influencers to reach new audiences. Influencer marketing plays a vital role in everything from big brand launches to small niche brand awareness programs.

Influencer marketing has proven to be a very important part of the marketing strategies of beauty and fashion brands. These brands have recognized and harnessed the potential of influencer connections, giving these social media stars important roles in their evolving brand narrative, from product shipments and brand trips to full-fledged collaborations.

Indian influencers market

Celebrities and famous personalities have long been used by companies to advertise their products and develop relativity. However, as fashion brands realize how much more people value the opinions of others than their own, a new pool of influencers has evolved.

In India, influencer marketing trends have changed dramatically in recent years, especially in terms of presentation of information and organization of campaigns. Initially, the main goal of all brands was to increase sales, but now it’s all about brand awareness.

India’s influencer market is expected to reach $ 75 million to $ 150 million per year, compared to $ 1.75 billion globally, according to digital market agency AdLift.

Impact of social media influencers on consumers

With all the social media frenzy on the horizon, it’s safe to say that people’s buying decisions are heavily influenced by the opinions of fellow consumers. People have simply looked at companies and their products before buying, but now they are looking for specific recommendations and endorsements from their peers and favorite personalities before purchasing a product or service. Influencer marketing got its start this way, and it’s fast becoming the next big thing.

An influencer is someone who impacts a specific set of audiences and can influence their buying decisions through product recommendations and advertisements. When their followers receive a recommendation from the influencer, they are more likely to purchase that article. These fans easily buy the iPhone 11 cover when they receive positive reviews from social media influencers. Additionally, the iPhone 12 Cover also saw high sales after influencers used them personally.

Influencer marketing uses influencers to convey the purpose of a brand to a particular group of people. In the age of the ubiquitous web, digital influencers have become influential third-party endorsers. Fashion brands effectively use social media influencers to deliver product information and the latest promotions to subscribers online through multiple social media platforms such as Facebook, Instagram, Twitter, and YouTube.

The influencer marketing industry will be valued at $ 15 billion by 2022, according to Business Insider Intelligence, up from $ 8 billion in 2019.

As social media becomes more prevalent and functional beyond communication, influencers are more likely to impact and manage consumer buying and spending behaviors in the future.

Benefits of leveraging digital influencers

Influencers have developed a relationship of trust and credibility with their followers. People recognize their content and their recommendations.

Due to the diverse audience and widespread use of social media in India, brands can benefit significantly from the influencer market.

When a brand collaborates with an influencer whose niche matches their products, they can reach an already established audience. When this influencer discusses the brand or recommends one of their posts, it helps the brand get more exposure. This not only improves the reach of the brand, but also its awareness.

Influencers can participate in product development to generate unique products that will appeal not only to the brand’s customers but also to the influencer’s followers.

These influencers help the brand champion a cause that will resonate with the brand’s target audience. Cause marketing is linked to corporate social responsibility in that it aims to increase profits while improving society.

Influencers work with brands to run giveaways and contests. These activities help to increase brand awareness and exposure among the target audience. So, social media influencers can offer all of these benefits and can drive brand recognition and growth.

No Deccan Chronicle reporter was involved in the creation of this content. The group also declines all responsibility for this content.


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