‘Exciting’: Luxury skincare brand Emma Lewisham to launch in Mecca NZ stores
Emma Lewisham has announced that her luxury skincare products will soon be available in Mecca. Photo / Provided
Iconic Kiwi skincare brand Emma Lewisham made history last year by becoming the world’s first carbon-positive beauty brand.
Now, it’s about to become more accessible than ever as it launches in Mecca stores across the country.
It is the biggest New Zealand brand ever launched under the Makkah umbrella. From August 23, you’ll be able to shop Emma Lewisham products at Mecca stores – and fill in your voids when you run out of serum or moisturizer.
Being refillable and fully recyclable is an integral part of the brand’s ethos, and with her products available in Mecca, founder Lewisham hopes the beauty giant will help her on her mission to “transform the beauty industry into a circular industry”.
It’s an “exciting” step for the brand, she told the Herald.
“I am incredibly grateful – I believe we have a real opportunity to influence meaningful and lasting change within the beauty industry, here in New Zealand and overseas.”
Makkah has made a name for itself by making beauty and skin care more accessible to shoppers, from cheap to luxury products on the market.
Now, Lewisham hopes the launch will encourage other beauty brands to switch to the circular beauty model. The beauty industry produces over 120 billion packaging units a year – and it’s estimated that less than 9% of all plastics ever made have been recycled.
“Most people don’t know that almost no beauty packaging is recycled through our curbside recycling system here in New Zealand. So while most beauty packaging may technically be recyclable, in reality , they are filtered and sent directly to landfill,” she says. .
“Recycling just isn’t the answer. The future of beauty has to be a circular model built around refills.”
The brand will also launch online only in Australia, heading to Aussie Mecca stores from January 2023.
It’s the biggest New Zealand brand launch Mecca has ever had. And the beauty giant’s head of skincare, Camille Peressini, said shoppers would be “delighted” to have access to Emma Lewisham in store.
“The launch of the brand demonstrates our continued commitment to the New Zealand market. Our incredible Makkah skincare specialists can provide unparalleled product knowledge and personalized Emma Lewisham routine recommendations and experiences to customers discovering the brand or who are looking to renew their favorite products.”
It comes after Emma Lewisham became the world’s first carbon-positive beauty brand last year, endorsed by environmentalist Dr Jane Goodall.
In February this year, the brand achieved B Corp status – one of two B Corp certified beauty brands in New Zealand.