Cosmetics entrepreneur Irene Forte may seek new investments

Cosmetics entrepreneur Irene Forte may seek new investment to expand her business after a surge in demand

Cosmetics entrepreneur Irene Forte may seek new investment to expand her business after a surge in demand.

Sales of Irene Forte Skincare have increased 300% this year after a series of luxury department stores and websites snapped up the brand.

Products, including the £88 Hibiscus Night Cream, are stocked at Bergdorf Goodman in New York and Le Bon Marché in Paris, as well as online at Net-a-Porter and in luxury stores at Amazon.

Brilliant: department stores buy Irene Forte’s products

“It depends on how fast we want to press the pedals. If we want to double our sales next year, that’s fine. If we decide we want to grow 400%, we have to start thinking about [the possibility of raising new investment] in September. We are exploring both options at the moment,” said Forte, daughter of hospitality tycoon Sir Rocco.

She started supplying the face cream and skin serum products to her family’s hotels and spas.

Today, she has contracts with around 40 retailers and says brick-and-mortar stores are still important for high-end cosmetics brands because shoppers prefer to try them in-store.

“For luxury brands, it’s hard to make the first online purchase if you haven’t felt or tried the texture of a product on your skin,” says Forte.

The brand combines ingredients from the family’s organic farm at its Verdura Resort in Sicily with scientific research to demonstrate the effectiveness of its products.

Sir Rocco is a strong business advocate. Last week he told the MoS that failure to cut corporation tax would have “clear and damaging implications for our economy”.

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