Conny Braams named WFA Global Marketer of the Year 2021

Conny Braams, Chief Digital and Marketing Officer of Unilever, has been named WFA Global Marketer of the Year 2021.

Conny Braams, Chief Digital and Marketing Officer of Unilever, has been named WFA Global Marketer of the Year 2021. Source:

Braams received this recognition following a combined vote by an expert jury and the industry as a whole, including WFA members, each representing half of the final score.

As Unilever’s first-ever Chief Digital and Marketing Officer, Braams is responsible for the end-to-end digital transformation and marketing of Unilever worldwide, to maximize growth opportunities. She was appointed to her current role in January 2020, after an extensive international career at Unilever spanning over three decades, with experience driving large-scale change.

Under Braam’s leadership, the company has invested heavily in artificial intelligence and machine learning, as well as evolving its “digital hubs” into “digital marketing and commerce hubs” to benefit from convergence. growth of media, entertainment and commerce. He cemented trusted partnerships and created new ones through a global review of media agencies to ensure best-in-class, future-ready support in the dynamic media landscape.

Unilever’s digital spend is now over 40% with global regions such as China, which is significantly higher as Unilever increases its spend in areas such as gaming, influencer marketing, entertainment , new digital business models and digital commerce. Braam is also on a mission to make sustainable choices simple and preferred for consumers and champions the role marketers can play in driving responsible growth.

Braams said: “It was an honor to be included among a list of heavyweights in the WFA’s Global Marketer of the Year shortlist, and it’s a fantastic recognition to win! Of course, this award isn’t about me, it recognizes Unilever’s exceptional marketing community that grows our brands, powered by purpose, innovation and creativity. Thank you.”

“Conny made a quick impact at Unilever in very difficult circumstances. She demonstrated how marketing, when done with empathy, can help solve consumer problems, ensure brands are focused on delivering not just value but values, and stand out in culture. She has shown true leadership and is a worthy recipient of this award,” said Raja Rajamannar, WFA Chairman and Chief Marketing and Communications Officer of Mastercard, who led the expert judging panel.

WFA Global Marketer of the Year 2021, which was organized in partnership with The Drum, is designed to celebrate the role global and regional marketers play in improving their business, industry and society.

Braams was one of seven global marketers to be shortlisted for the award.

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