Bastion Asia partners with luxury brand specialist Adventi in China

Communications agency Bastion Asia has announced a strategic partnership with Shanghai-based PR agency Adventi to drive greater digital and marketing innovation for Australian brands looking to engage with Chinese audiences.

Adventi, a marketing and communications agency specializing in luxury brands, is known for bringing some of Europe’s top luxury brands to China, including Patek Philippe, Chanel and Gucci.

Bastion Asia CEO Richard Chapman said the strategic alignment was designed to support Australian brands targeting Chinese consumers, both locally and overseas.

“Adventi is at the forefront of marketing innovation in China and has blazed a trail in the country for some of the world’s biggest brands,” Chapman said.

“Australian brands can take a lot of inspiration from the latest Chinese marketing trends, and we look forward to connecting our customers to them.”

Adventi Founder and Director Hong Zheng added, “China is a daunting new market for many global brands, but our experience in bringing many of Europe’s top luxury brands here shows that there is a way forward. to follow.

The Adventi partnership leverages Bastion Asia’s global network, which also includes longstanding partnerships with local agencies in Japan, Korea, Hong Kong, Singapore, Indonesia, Vietnam, Thailand, Malaysia and in the Philippines. Bastion is also present in the United States and New Zealand.

“We are on track to be able to offer our clients a comprehensive, APAC-wide approach to communications that selects the best independent agencies in each market. This approach makes us nimble and competitive with larger global holding groups and has been well received by many customers,” added Chapman.

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