An Ode to Lady Gaga’s Gloriously Unbalanced ‘House of Gucci’ Oscar Campaign

When the film was released in November, Gaga’s fruits of labor were finally revealed to largely enthusiastic reviews, and she quickly picked up Oscar buzz as the awards season machine kicked into gear. Since then, however, his approach to method acting has shown no signs of stopping – and after conducting a brief but entirely scientific post-mortem, it’s clear that if they were awarding Oscars for campaigns alone , Gaga would be a well-deserved two. – winning time.

Over the past few months, Gaga has delivered more gloriously lopsided moments than you can shake a stick of mozzarella. There was a time when she describe wandering around while filming in Italy and freaking out because she believed the whole world had become a movie set. There was also Jake Gyllenhaal’s interview in which she recalled getting into character by mimicking a panther on her hotel room floor, then cooing “Mom and Dad love each other” as she and Gyllenhaal kissed awkwardly.

We can, very fortunately, continue. Who can forget Gaga’s memory of writing an 80-page biography of Reggiani before filming – perhaps channeling her dream of being a “combat reporter” as she did (“When I Was In Capitol, the day before the inauguration, I remember walking around and looking for evidence of the insurgency, ”she told the British. vogue)—or when she dropped the bombshell that a lesbian sex scene between her and Salma Hayek was filmed and ultimately cut? Or her vivid description of clinging to her balcony on the last day of filming, smoking a cigarette and dancing to “Mambo Italiano,” when she was attacked by a swimming of flies she believed to have been conjured by Reggiani. herself ? After that, Gaga reflected, “I had to leave [the character] go.” Seems like it was definitely for the best.

There were also puzzled reactions from her co-stars to enjoy, such as Salma Hayek zoning out during an interview as Gaga discussed studying Meisner, Lee Strasberg and Stella Adler techniques. (In the same interview, she describes writing herself a letter early in production that simply said, “I don’t need you anymore.”) Then, during a cast roundtable, Gaga asked to a group that included Jennifer Hudson, Kirsten Dunst and Penélope Cruz: “Have you ever had incidental drinks and felt drunk even though they’re not real? I do.” The silence that followed and their facial reactions, which ranged from confused to downright worried, should have ended the best actress race on the spot.

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And all this without even talking about fashion. Gaga fired her Gucci House press tour in London, vamping in a wonderfully theatrical purple Gucci dress, fresh from the runways, with huge puffy purple sleeves that she twirled around her for maximum visual impact. (On the same trip, she left her hotel in a cape-and-dress ensemble covered in the brand’s famous monogram paired with sky-high platform heels.) Elsewhere, she leaned into “painful Italian glamour,” as she described her, wearing a figure-hugging red Atelier Versace gown for the Milan premiere and a revealing black goth-inspired Armani Privé gown in New York.

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