Adore Me in US Launches New Tech Brand to Build Future of Retail

American brand Adore Me, known for being the first lingerie brand to bring extended sizes to the market, has now introduced Adore Me Tech, an organizational structure that represents the future of what a tech group can look like within the industry. ‘a retail business. The main mission of the technology brand is to rely on the Adore Me operating platform.

“If there’s one trend that Adore Me has known as constant, it’s this: their market and their businesses are continually disrupted by new technologies and the external factors that go with them. Recognizing that changes in shopping and fashion are inevitable, Adore Me introduces its own suite of proprietary software and technologies used to expand into new markets, new products and new business models, ”the company said in a statement. Press release.

Currently, the Adore Me operating platform is presented as an ecosystem of 15 internal tools that power solutions for current and near-term business challenges, and it works closely with business partners to grow even further. Examples of these proprietary tools include a large-scale supply inventory management system, product ordering tool and advanced shipping notifications, an algorithm-based home trial subscription box, a advanced product creation tool used by the designers of Adore Me and a -serve platform that serves as the basis for influencer campaigns.

American brand Adore Me, known for being the first lingerie brand to bring extended sizes to the market, has now introduced Adore Me Tech, an organizational structure that represents the future of what a tech group can look like within the industry. ‘a retail business. The main mission of the technology brand is to rely on the Adore Me operating platform.

“We hypothesize that as the world around us continues to change, we will need to change the way we approach our planning, automation and policies,” said Romain Liot, co-founder and CEO of Adore Me. “The right framework will be our catalyst for business growth, and the Adore Me operating platform is a big step in the right direction. “

Fibre2Fashion Information Office (KD)


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