10 Chinese Brands Shortlisted For 2022 Yu Prize Finals – WWD

LONDON – Ten Chinese designer brands, selected from 20 semi-finalists, have been unveiled for the 2022 edition of the Yu Prize.

The designers entering the final round are Yuchen Han’s Alienant; Chan Chit Lo; Do you have; Louis Shengtao Chen; Marrknull by Mark Wang and Tim Shi; Ponder.er by Alex Po and Derek Cheng; Private Policy by Haoran Li and Siying Qu; Ruohan from Ruohan Nie; Yirantian by Yirantian Guo and Zi II Ci Ien by Zhi Chen.

For the final, the 10 brands must create two looks – one conceptual and one commercial – inspired by the theme “Soaring Aspirations”. They will present their looks as well as production samples for evaluation and scoring in person at the judging panel presentation on March 15, which will take place at The Harrods Residence Shanghai in the Middle House.

Wendy Yu, founder of Yu Holdings and the competition, told WWD that she is looking for “talent who represent the future of ‘made in China’ fashion with a distinctive design concept consistent with cultural relevance and a focus on positive impact”.

“We take a long-term view, evaluating designers as businesses from a 360-degree view.[-degree] perspective as well as their potential on the world stage,” she added.

A panel of judges, including Yu; fashion designers Iris van Herpen and Mary Katrantzou; Shanghai Fashion Week’s Lu Xiaolei; Pascal Morand, president of the Haute Couture and Fashion Federation; the president of the OTB group, Renzo Rosso; Sara Sozzani Maino and Sarah Mower of Vogue; Michael Ward, Managing Director of Harrods; Tasha Liu, founder of Labelhood; Huasheng Media founder Xuan Feng and former Elle China editor-in-chief Xiao Xue selected the finalists based on creative assignment submissions in tandem with designer nominations.

Li-Ning was announced as the new sponsor for this year’s competition.

The grand prize winner and select runners-up will be chosen to develop a capsule collaboration with Li-Ning, which will launch in-store and online later this year.

“We want to make the Yu Prize as relevant to real life as possible, helping designers build powerful industry connections and access business opportunities.…I’m thrilled that our 10 finalists are not only being recognized, but also chance to collaborate with established brands and pioneering enterprises such as Li-Ning,” Yu said.

This year’s grand prize winner will also receive a cash prize, a place in the Sphere showroom during Paris Fashion Week, an exhibition slot during Shanghai Fashion Week, a 12-month mentorship with OTB Group, support at Harrods retail and promotional support on Chinese social commerce platform Xiaohongshu, new sponsor of this edition.

Other awards to be presented at the awards ceremony and gala dinner during the upcoming Shanghai Fashion Week include the Infinite Beauty Award and the Rising Voices Award.

Winners of both prizes will receive a cash prize of 50,000 renminbi, or $7,870, and the chance to launch a limited-edition capsule featuring Yumee de Yu’s luxury beauty brand; and a cash prize of 100,000 renminbi, or $15,684, and a collaboration opportunity with Ugg, respectively.

Related:

The semi-finalists of the 2022 edition of the Yu Prize announced

Chen Peng wins the first prize of the Yu Prize

Renzo Rosso, Yu Prize OTB Sponsor

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